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HALL B

Creating a Sustainable Business in Athens 

September 25,  10.30 am

How difficult is it to set up a 100% sustainable brand in Greece? For Circular Independence, sustainability was from the beginning what was required in terms of their corporate plan and was the basis and influential factor in their philosophy. They have witnessed a more general shift of brands towards sustainability as a fundamental value, which is quite encouraging as it represents and reflects a change of orientation in society itself. 

The time is now.

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Corporate & Brand Communication - Sustainability & Social Impact

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Getting the message right and communicating it effectively and in a sustained manner is a major task. Get it wrong and, in a flash, negative perceptions can have a serious effect on your external and internal image. And now, more than ever, businesses must serve all stakeholders—customers, employees, society, and investors—alike. Learn how to analyze your core business model, capabilities, and operations to create positive economic, social, and environmental impact in ways that are profitable for the long term.

speakers

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