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HALL B
rebranding your business
September 24, 11.45 am
Your brand is your company culture. It is the identifying mark of who you are and what type of experience you promise to offer your consumers. In an environment that everything changes at the speed of light, you have to make smart moves and be adjustable. If your company's vision, mission, values, and market are no longer reflected in your brand, then a rebrand might be the right decision. This talk is all about rebranding strategies that will help you get your brand to a whole new level.
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Workshop: Rebranding a traditional local business.
From theory to practice. Under the guidance of Lina Kyriakou we will try to create the best rebranding strategy for a traditional Athenian business. Time to change things up! Are you ready?
speakers
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